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The story of John Paul DeJoria


Born in Los Angeles in 1944, John Paul Jones DeJoria was bobbed around encourage homes after his folks' separation and his mom's failure to accommodate him and his sibling. Following two years in the US Navy, he moved around a progression of low-pay employments and was even compelled to rest in his vehicle for some time.

In 1980, he applied for a new line of credit for $700 (about £540) and alongside beautician Paul Mitchell established John Paul Mitchell Systems, and the rest is history, making him a fortune and easily recognized name in haircare. In 1989, he additionally helped to establish the Patrón Spirits Company, one of the most noteworthy quality ultra-premium tequila marks on the planet.

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